Devs can now direct their Android user acquisition efforts towards TapTap, which creates a win-win-win situation: TapTap gets more users, the players get an amazing gamer hub, and devs don’t pay any store fees. While TapTap is available on both Android and iOS, only the Android version allows players to download games directly (the iOS version serves only as the community hub). While X.D Network has many successes as a game developer, its mobile game platform TapTap plays a more important role in China’s gaming ecosystem and is likely the key to investor interest.įor the uninitiated, TapTap is a community-focused mobile game platform that allows studios to distribute their games at 0% revenue share. Bilibili recently announced it will invest $123M for a 4.72% stake while Alibaba bought 0.76% for $20M. Shanghai-based X.D Network is in the center of the action, and the company just welcomed two new prominent investors to its roster.
This is most striking in China, where developers are increasingly questioning the legacy app store distribution and business model. It’s clear that as anticompetitive pressures rise, content providers in certain regions are beginning to gain leverage in an evolving ecosystem with new models of user acquisition.
There are major momentum shifts happening in mobile games distribution around the world: Apple vs Epic, app store fee reductions, Genshin Impact bypassing major Chinese app stores at launch, etc.
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